Dear Reader,

I see it constantly. Someone launches a new initiative, tries it for a few weeks, sees no traction, and declares it a failure.

But here's what neuroscience tells us. Your brain needs time to build new neural pathways. Real skill development doesn't happen in days or even weeks. It happens when you push past the discomfort of being a beginner.

Think about the last time you abandoned something new. Was it actually not working? Or did you quit right before the compounding effect kicked in?

There's a reason elite performers talk about the "10,000-hour rule" and why researchers emphasize deliberate practice. Mastery requires sustained effort. Not surface-level dabbling.

This applies directly to your processing of information. Scanning headlines and skimming articles feels productive, but it doesn't build the deep understanding that creates competitive advantage. That comes only through a sustained engagement with ideas that challenge you.

Ready to go deeper? The Applied Knowledge Power Workshop is a 2-day executive program designed for senior leaders, founders, and high-performers who want measurable results from what they read. You'll learn the FACE IT Framework to move from insight to implementation, master Syntopical Reading to go deep on critical topics, and use Intersection Thinking to create original ideas across fields.

Turn any business book into a 30/90-day action plan with concrete milestones. Includes lifetime recordings, 8 Bookish Notes, Executive Workbook, and 5 Custom GPTs that make application faster and easier. Plus, an Implementation Guarantee: complete the exercises and run one test, or Avil will help you refine your plan at no extra cost. Discover how strategic reading creates competitive advantage.​

The takeaway? Give your new ventures the gift of time. Ninety days of committed effort beats three weeks of half-hearted attempts every single time.

What's one thing you're committing to for the next 90 days?